Smart Grid Myths About Consumers

I just saw this article on Greentech Media site and smiled.  It reiterates my point that consumers need more information.  It talks about four myths on how the consumer feels towards the smart grid.  One of the things I thought was interesting is they've proven that dynamic pricing works to reduce demand in the residential consumer market..at the rate 3-10%.  But what was even more intriguing is that by adding technology to mix, i.e. information, it reduced it by 20-30%.  The reductions were higher still with the use critical peak pricing. 
The other thing that stood out was consumers are not necessarily opposed to having the utilities automatically control say their air conditioner from a far.  If it saves them money then it's OK to limit how cold your AC can get at a certain time of day.  Good stuff....Here's the article:
http://bit.ly/9ks1W5